Terms and Conditions
These Terms and Conditions ("Terms") govern your use of the services provided by Lakeshore Support Co. ("Lakeshore Support," "we," "us," or "our"), including our website at lakeshore.support, our automation platform, and any SMS or call-handling services delivered to or on behalf of our clients (collectively, the "Services"). By using the Services, you agree to these Terms. If you do not agree, do not use the Services.
1. About our Services
Lakeshore Support provides automation services to small local businesses, including missed-call SMS auto-replies, lead capture, appointment reminders, job status updates, and customer follow-up sequences. We deliver these services using a combination of Twilio (SMS and voice), Zapier (automation), and Google Workspace (data storage). Our clients are independently owned businesses; Lakeshore Support is a service provider operating messaging infrastructure on their behalf.
2. SMS messaging program disclosures
Program name: Lakeshore Support Co. — Client Communications
Program description: Two-way text messaging between U.S. small businesses and their customers. Messages include appointment confirmations, missed-call replies, job status updates, quote follow-ups, and occasional service-related broadcasts.
Message frequency: Varies by client and use case. Most users receive between 2 and 10 messages per month. Frequency depends on the services you have requested from the underlying business.
Message and data rates: Message and data rates may apply. Check with your wireless carrier for details. Carriers do not charge for STOP or HELP messages.
How to opt in: You opt in by texting one of our client business numbers, by providing your phone number to a client in person, on a paper or web form, or verbally over the phone, in each case in connection with a service request. End users may also opt in by submitting their phone number through a web form or in-person intake form associated with a Lakeshore client business. Consent language is displayed at the point of collection on all such forms.
How to opt out: Reply STOP to any message at any time. You will receive one final confirmation message and will not receive further automated messages from that number.
How to get help: Reply HELP to any message, or email hello@lakeshore.support.
Supported carriers: AT&T, Verizon, T-Mobile, Sprint, US Cellular, Boost, MetroPCS, Cricket, Virgin Mobile, and other major U.S. carriers. Carriers are not liable for delayed or undelivered messages.
Privacy: See our Privacy Policy. Mobile information and SMS opt-in data are never shared with third parties or affiliates for marketing purposes.
3. Eligibility
You must be at least 18 years old and have the authority to enter into these Terms (on your own behalf or on behalf of a business you represent). The Services are intended for U.S. residents and U.S.-based businesses.
4. Client accounts and billing
Subscription tiers
We offer the following monthly subscription tiers:
| Tier | Monthly price | Description |
|---|---|---|
| Polished | $49 | Missed-call SMS capture and lead logging. |
| Responsive | $99 | Multi-channel capture, urgent triage, status updates. |
| Engaged | $149 | Quote follow-ups, reminders, broadcasts, rebooking. |
| Partnered | $249 | Custom workflows and vertical-specific automations. |
A one-time setup fee of $199 may apply. Pricing is in U.S. dollars and may change with 30 days' notice.
Billing
Subscriptions are billed monthly in advance through Stripe. By subscribing, you authorize recurring charges to the payment method on file. You are responsible for keeping payment information current.
Cancellation
You may cancel your subscription at any time with 30 days' written notice by emailing hello@lakeshore.support. Cancellation takes effect at the end of the current billing cycle. Setup fees and partial-month subscription fees are non-refundable.
Deployment guarantee
We commit to deploying your system within 48 hours of payment confirmation, provided you supply the information we request in a timely manner. If we miss the 48-hour deployment window for reasons within our control, your first month is free.
5. Acceptable use
You agree not to use the Services to:
- Send unsolicited messages, spam, or messages to recipients who have not consented.
- Send content that is unlawful, harassing, defamatory, fraudulent, deceptive, or that violates carrier rules.
- Send messages related to SHAFT content (sex, hate, alcohol, firearms, tobacco) outside of permitted carrier guidelines.
- Impersonate another person or business.
- Reverse engineer, copy, or resell the Services.
- Use the Services in violation of the TCPA, CAN-SPAM, state telemarketing laws, or any other applicable law.
You are responsible for the content of all messages sent through your account and for obtaining and documenting consent from every recipient. We may suspend or terminate accounts that violate these rules or that generate excessive carrier complaints.
6. Client data and ownership
Clients retain ownership of their customer data, lead records, and message content stored in their Google Sheet CRM. Lakeshore Support holds limited administrative access necessary to operate the Services. Upon cancellation, clients keep their Google Sheet; we will deactivate and release the associated phone number unless porting is requested.
7. Third-party services
The Services rely on third-party platforms including Twilio, Zapier, Google, and Stripe. We are not responsible for outages, errors, or limitations imposed by these providers. Your use of the Services is also governed by their respective terms.
8. Disclaimers
The Services are provided "as is" and "as available." We do not guarantee that messages will be delivered without delay or that the Services will be uninterrupted, error-free, or free of harmful components. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.
9. Limitation of liability
To the fullest extent permitted by law, Lakeshore Support's total liability for any claim arising out of or related to the Services shall not exceed the amount you paid us in the 3 months preceding the claim. We are not liable for indirect, incidental, consequential, special, or punitive damages, including lost profits or lost business opportunities.
10. Indemnification
You agree to indemnify and hold harmless Lakeshore Support, its owner, and its service providers from any claim, loss, or expense (including reasonable attorneys' fees) arising out of your use of the Services, your message content, or your violation of these Terms or applicable law.
11. Governing law and disputes
These Terms are governed by the laws of the State of Wisconsin, without regard to conflict-of-laws principles. Any dispute will be resolved in the state or federal courts located in Sheboygan County, Wisconsin, and you consent to the exclusive jurisdiction of those courts.
12. Changes to these Terms
We may update these Terms from time to time. The "Effective" date at the top reflects the latest revision. Continued use of the Services after a change constitutes acceptance of the updated Terms.
13. Contact
Lakeshore Support Co.
Sheboygan, Wisconsin
Email: hello@lakeshore.support
Web: lakeshore.support